If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you.

Most of your competition spend their days looking forward to those rare moments when everything goes right. Imagine how much leverage you have if you spend your time maximizing those common moments when it doesn't.

Leadership is scarce because few people are willing to go through the discomfort required to lead.

Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.

Every voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe.

If it's worth doing, it's worth doing well.

Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.