Connect, create meaning, make a difference, matter, be missed.
When you are trusted because you care, it's quite likely the revenue will take care of itself
Anyone who says failure is not an option has also ruled out innovation.
If failure isn't an option, then success isn't either. Success is just failure repeated until it works.
Winners quit all the time. They just quit the right stuff at the right time.
Average feels safe but it's not. It's invisible.