Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.

Success brings with it the fear of blowing it. With more to lose, there's more pressure not to lose it.

You are far more likely to do your best work if you are willing to delight a few as opposed to soothe the masses.

Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.

The resistance is not something to be avoided, it's something to seek out.

The market and the consumer and idea trump the system.

In other words, If you don't take action, you won't get any results You are not your resume, you are your work