Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.

I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.

And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.

That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.

By definition, remarkable things get remarked upon

In contemporary art or movies, it makes perfect sense to be focused on the bleeding edge, on the new idea that's never been previously contemplated. But when we're discussing our goals, our passion and the way we interact with the culture, it seems to me that what works is significantly more important than what's new.

Make more decisions. That's the only way to get better at it.