If you believe that a given situation should make you unhappy, then it will, and the unhappiness will then reinforce the condition.

Facts are irrelevant. What matters is what the consumer believes.

That's why there's lots and lots of kinds of hot sauces, and not so many kinds of mustard. Not because it's hard to make interesting mustard - you could make interesting mustard - but people don't, because no one's obsessed with it, and thus no one tells their friends.

The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.

There's no map for being an artist.

The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified... and pick yourself.

Kings fear change. Leaders crave it.