I find that it's almost essential to fall in love with an idea to invest the time it takes to make it good and worth sharing. And then, the hard part: deleting that idea when it's just not what it could be. Too often, organizations are good at the first part, but struggle with the second. And so we defend expired business models, support the status quo and have a knee-jerk inclination to preserve what we've got.
Seth GodinThe resistance is the voice in your head telling you to use bullets in your PowerPoint slides...Itโs the voice that tells you to leave controversial ideas out of the paper youโre writing, because the teacher wonโt like them. The resistance pushes relentlessly for you to fit in.
Seth GodinYou can listen to what people say, sure. But you will be far more effective if you listen to what people do.
Seth GodinOr, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.
Seth Godin