Either you defend the status quo, or you invent the future.

Marketing is a contest for people's attention.

No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.

Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.

It's entirely possible that there won't be a standing ovation at the end of your journey. That's okay. At least you lived.

The first thing you do when you sit down at the computer: If you're an artist, a leader or someone seeking to make a difference, the first thing you do should be to lay tracks to accomplish your goals, not to hear how others have reacted/ responded/ insisted to what happened yesterday.

Figure out the people part and the technology gets a whole lot simpler.