Creating art is a habit, one that we practice daily or hourly until we get good at it

Cheap is the last refuge of a product developer or marketer who is out of great ideas.

If you can’t state your position in eight words, you don’t have a position.

The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!

If I fail more than you do, I win.

The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.

By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.