Creating art is a habit, one that we practice daily or hourly until we get good at it

We fail when we give up too soon.

Anxiety is practising failure in advance. Anxiety is needless and imaginary. It's fear about fear, fear that means nothing.

Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.

Don't create for the masses. Create for the people who are your kind of weird.

By the time there is a case study about your industry, you are already too late.

If you're not willing to face the abyss of choice, you will almost certainly not spend enough time dancing with opportunity.