Art changes posture and posture changes innocent bystanders.

Facts are irrelevant. What matters is what the consumer believes.

We're better in the rearview mirror than we are at predicting - 'cause you're never going to be right every time. You can handicap it. You can point to certain elements that make it work, and many of those elements come straight out of epidemiology, right?

Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.

The question is not Will you succeed? but rather, Will you matter?

The goal is to be on the hook, not to let someone else do the scary parts.

Just about anything worth doing is worth doing better.