If failure is not an option, then neither is success.
Action or inaction are both forms of leadership and standard setting.
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
Nine years of experience is very different from one year of experience, nine times.
Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.