For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.

If you hear my idea but don't believe it, that's not your fault; it's mine. If you see my new product but don't buy it, that's my failure, not yours. If you attend my presentation and you're bored, that's my fault too.

Decide, before you start, that you're going to change three things about what you do all day at work. Then, as you're reading, find the three things and do it. The goal of the reading, then, isn't to persuade you to change, it's to help you choose what to change.

Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.

The question is not Will you succeed? but rather, Will you matter?

The first thing you do when you sit down at the computer: If you're an artist, a leader or someone seeking to make a difference, the first thing you do should be to lay tracks to accomplish your goals, not to hear how others have reacted/ responded/ insisted to what happened yesterday.

Most people are searching for a path to success that is both easy and certain. Most paths are neither.