For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.

When we intentionally seek out the difficult tasks, we're much more likely to actually create value.

It's easy to be afraid of taking a plunge, because, after all, plunging is dangerous. And the fear is a safe way to do nothing at all. Wading, on the other hand, gets under the radar. It gives you a chance to begin.

Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.

Competent people are the most resistant to change

Whining isn't a scalable solution.

It's possible that your next frontier isn't to get more efficient, it's to get more brave.