Weโve been trained to prefer being right to learning something, to prefer passing the test to making a difference, and most of all, to prefer fitting in with the right people, the people with economic power. Now itโs your turn to stand up and stand out.
Seth GodinAny customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily.
Seth GodinYou don't have to settle for the status quo, for being good enough, for getting by, for working all night.
Seth Godin