Decide, before you start, that you're going to change three things about what you do all day at work. Then, as you're reading, find the three things and do it. The goal of the reading, then, isn't to persuade you to change, it's to help you choose what to change.

Competence is no longer a scarce commodity.

So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

If you can raise money, you're never going to have trouble getting a job.

My problem with the search for the badge of real is that it trades your goals and your happiness for someone else's.

The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.

Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.