Decide, before you start, that you're going to change three things about what you do all day at work. Then, as you're reading, find the three things and do it. The goal of the reading, then, isn't to persuade you to change, it's to help you choose what to change.

I think "creativity" is better described as failing repeatedly until you get something right.

Playing the game is a form of winning the game. In those competitions, we win by being resilient.

Ideas don't get smaller when they're shared, they get bigger.

More time [to decide] without more information just creates anxiety, not insight.

I wonder if real art comes when you build the thing that they don't have a prize for yet.

Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.