Decide, before you start, that you're going to change three things about what you do all day at work. Then, as you're reading, find the three things and do it. The goal of the reading, then, isn't to persuade you to change, it's to help you choose what to change.

The reason they want you to fit in... is that once you do, then they can ignore you.

Risking the appearance of weakness takes strength. And the market knows it.

Either you defend the status quo, or you invent the future.

Be bold, make mistakes, learn a lesson, and fix what doesn't work.

You have to pay the price to be in the right place at the right time often enough that people tend to see you as the regular kind.

So by giving people a tool that they can share and benefit from, it's a form of media that isn't controlled by Rupert Murdoch or the guys at Viacom. It is a form of media that is earned every single time it spreads.