Ideas that spread win.

Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important

One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice.

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

Many Things That Are True Are True Because You Believe Them.

What evidence would you need to see to change your mind about this?

We notice what we choose to notice.