Piracy is not the problem, obscurity is.
Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does.
No one knows more about the way you think than you do.
Incrementalism ceases to be a good strategy when there's a cliff on the route.
So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
The less people know, the more they yell.