The real power of tribes has nothing to do with the Internet and everything to do with people.

Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.

To make a product, to market an idea, to come up with any problem you want to solve that doesn't have a constituency with an otaku, is almost impossible... There's a hot sauce otaku, but there's no mustard otaku.

Choices lead to habits. Habits become talents. Talents are labeled gifts. You’re not born this way, you get this way.

If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.

You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.

Leadership is a choice. It's the choice not to do nothing.