Little changes cost you. Big changes benefit you by changing the game, but only if you go first.

It's far easier to put your future into someone else's hands than it is to slog your way forward, owning the results as you go.

If you try to delight the undelightable, you've made yourself miserable for no reason.

All Marketers are liars tell stories.

Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.

You cannot buy your way to share of voice today; you cannot buy attention anymore.

Surprise and differentiation have far more impact than noise does.