The opportunity is not in being momentarily popular with the anonymous masses. It's in being missed when you're gone, in doing work that matters to the tribe you choose.

Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.

Your biggest failure is the thing you dreamed of contributing but didn't find the guts to do.

The problem with working with a coach isn't that we don't know what to do. The real problem is that we don't want to change our mind.

I made a decision to write for my readers, not to try to find more readers for my writing.

More process, less innovation. More operations, less innovation. More management, less innovation. More entrepreneurs, more innovation.

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.