When kids grow up wanting to be you, you matter.

Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.

The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.

It's far easier to put your future into someone else's hands than it is to slog your way forward, owning the results as you go.

A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.

The innovator creates a business where they are making money, even when they sleep.

Many Things That Are True Are True Because You Believe Them.