When kids grow up wanting to be you, you matter.

So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

We are too focused on avoiding criticism and not enough on making a difference.

If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.

If you can embrace the idea that your success and happiness are tied up in defeating the fear that's holding you back, you're 90 percent of the way to where you need to go, because no, we're not kids, and no, this is not a bike.

How was your day? If your answer was "fine," then I don't think you were leading.

The key to getting a reputation for being brilliant is actually being brilliant, not just acting like you are.