The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.
Are you copying others? People won't pay extra for that. You won't be followed for that.
Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
Somewhere in the world, someone is doing something that you decided couldn't be done.
Permission marketing is marketing without interruptions.
The unhappy theory of business ethics is this: you have a fiduciary responsibility to maximize profit. Period. To do anything other than that is to cheat your investors. And in a competitive world, you don't have much wiggle room here.