Set up a life you don't need to escape from.

All great programmers learn the same way. They poke the box. They code something and see what the computer does. They change it and see what the computer does. They repeat the process again and again until they figure out how the box works.

And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.

Human nature is to need a map. If you’re brave enough to draw one, people will follow.

Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.

Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.

Facts are irrelevant. What matters is what the consumer believes.