You can't have good ideas unless you're willing to generate a lot of bad ones.
Listen to your fear but don't obey it.
The resistance is not something to be avoided, it's something to seek out.
Excellence isnโt about working extra hard to do what youโre told. Itโs about taking the initiative to do work you decide is worth doing.
If you have no wish, how can it possibly come true?
Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.