Good marketers tell a story.

If you can't sell to 1 in 1000, why market to a million?

I'm not a psychopath-I'm wearing a tie!

Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.

Own your dreams. There is no better way to make them happen.

The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.

If it scares you, it might be a good thing to try.