Isn't the drawing board the place where all the best work happens? It's not a bad thing to go back there. It's the entire point.

The weird set an example for the rest of us. They raise the bar. They show us through their actions that in fact we're wired to do the new, not to comply with someone a thousand miles away.

If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.

Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.

Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.

You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.

Don't waste time looking for a better pencil: learn to write better.