So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
Seth GodinIf you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest shortage in today's society is an instinct to produce.
Seth GodinYou have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.
Seth Godin