Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.

If you want customers to hear about you, make something worth talking about.

Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.

If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons.

Either you defend the status quo, or you invent the future.

The secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list.

The future of marketing is leadership