Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.

A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, they’re doing work that most any trained person could do.

Products that are remarkable get talked about.

If you're not proud of where you work, go work somewhere else.

You have to pay the price to be in the right place at the right time often enough that people tend to see you as the regular kind.

Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and humanity and transparency and new...If you fear special requests, if you staff with cogs, if you have to put it all in a manual, then the chances of amazing someone are really quite low.

If you want customers to hear about you, make something worth talking about.