Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.

The mirror we hold up to the person next to us is one of the most important pictures she will ever see.

Figure out the people part and the technology gets a whole lot simpler.

Average feels safe but it's not. It's invisible.

Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.

I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third space. It's not work, it's not home. That's one of the engines of its spread. But at the same time he was doing that, he bet the farm to open more and more stores in any given town, and making it ubiquitous made it much easier to say to your friend, I'll meet you at Starbucks.

Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.