It's far easier to put your future into someone else's hands than it is to slog your way forward, owning the results as you go.

One way to sell a consumer something in the future is simply to get his or her permission in advance.

What I mean by art is the human act of doing something that connects us to someone else

We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.

The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.

If you're not uncomfortable in your work as a leader, it's almost certain you're not reaching your potential as a leader.

You have to pay the price to be in the right place at the right time often enough that people tend to see you as the regular kind.