If you wait until there is another case study in your industry, you will be too late!
Plans are great, but missions are better.
Success brings with it the fear of blowing it. With more to lose, there's more pressure not to lose it.
If you have no wish, how can it possibly come true?
The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.