Surprise and differentiation have far more impact than noise does.

Put aside your need for a step-by-step manual and instead realize that analogies are your best friend.

If you work in an urgent-only culture, the only solution is to make the right things urgent.

Every revolution destroys the average middle first and most savagely.

Pain s the truth of art. Art is not a hobby or a pastime. It is the result of an internal battle royal, one between the quest for safety and the desire to matter.

Faith in yourself, in your friends, in your colleagues and most of all, faith in your ability to impact our future is the best strategy I know.

Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.