The unhappy theory of business ethics is this: you have a fiduciary responsibility to maximize profit. Period. To do anything other than that is to cheat your investors. And in a competitive world, you don't have much wiggle room here.

The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.

The one path that never works is the most common one: doing nothing at all.

Optimism is the most important human trait, because it allows us to evolve our ideas, to improve our situation, and to hope for a better tomorrow.

Your biggest failure is the thing you dreamed of contributing but didn't find the guts to do.

Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.

Anticipated, personal, and relevant advertising always does better than unsolicited junk.