The unhappy theory of business ethics is this: you have a fiduciary responsibility to maximize profit. Period. To do anything other than that is to cheat your investors. And in a competitive world, you don't have much wiggle room here.

Be personal. Be relevant. Be specific.

By being remarkable, being genuine, you can be worth connecting with. And you don't have to have it figured out perfectly the first time - you can adjust.

If you're different somehow and have made yourself unique, people will find you and pay you more.

If you can’t state your position in eight words, you don’t have a position.

Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.

Go do something interesting. Ask if you need help.