Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no.

Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.

Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.

You don't have to settle. It's a choice you get to make every day.

If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.

Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.

Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.