Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.

You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.

The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.

You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.

Faced with the opportunity to become the category of one, we almost always hesitate, almost always compromise, almost always dumb it down to play it a little bit safer

Art isn't only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.

No one knows more about the way you think than you do.