Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.

Facts are irrelevant. What matters is what the consumer believes.

Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.

Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.

At the age of four, you were an artist. And at seven, you were a poet.

Competition and the market are like water, they go where they want

Everyone has a comfort zone. Worth considering: How hard (and how often) are you willing to work to get out of it? You can turn that into a habit if you choose.