Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.

No, everything is not going to be okay. It never is. It isn't okay now. Change, by definition, changes things

Be relentlessly generous, without focusing on when it will come back to you.

Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.

Design is the last great competitive advantage.

So by giving people a tool that they can share and benefit from, it's a form of media that isn't controlled by Rupert Murdoch or the guys at Viacom. It is a form of media that is earned every single time it spreads.

Kickstarter isn't a profit center, it's an organizer and an instigator.