You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.

All motivation is self-motivation. Your family, your boss, or your co-workers can try to get your engine going, but until you decide what to accomplish, nothing will happen.

If you use your money to create exceptional products and services, you won't need to spend it on advertising.

The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

A dialogue leads to connection, which leads to trust which leads to engagement

The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.

Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it." -