You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.

Flexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you.

Catering to the passionate is exactly what you should do.

Cheap is the last refuge of a product developer or marketer who is out of great ideas.

One way to think about running a successful business is to figure out what the least you can do is, and do that.

The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.

Treat different people differently. Anything else is a compromise.