You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.

The reason social media is so difficult for most organizations: It’s a process, not an event.

Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, "You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.

I find that it's almost essential to fall in love with an idea to invest the time it takes to make it good and worth sharing. And then, the hard part: deleting that idea when it's just not what it could be. Too often, organizations are good at the first part, but struggle with the second. And so we defend expired business models, support the status quo and have a knee-jerk inclination to preserve what we've got.

Competition and the market are like water, they go where they want

Your best customers are worth far more than your average customers.

Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.