You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.

believe that giving up is the same thing as being realistic.

My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.

Courage doesn't always involve physical heroism in the face of death. It doesn't always require giant leaps worthy of celebration. Sometimes, courage is the willingness to speak the truth about what you see and to own what you say.

Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

The only purpose of customer service is to change feelings.