I find that it's almost essential to fall in love with an idea to invest the time it takes to make it good and worth sharing. And then, the hard part: deleting that idea when it's just not what it could be. Too often, organizations are good at the first part, but struggle with the second. And so we defend expired business models, support the status quo and have a knee-jerk inclination to preserve what we've got.

If you don't get it built, the work doesn't matter.

Not changing your strategy merely because you're used to the one you have now is a lousy strategy.

Things that look like shortcuts are actually detours (disguised as less work).

It's easy to pretend expertise when there's no data to contradict you.

I'm not proposing that you let the crowd dictate, or that you work hard to fit in. Far from it. I'm proposing that you know the impact your choices are having and act accordingly.

Without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist.