I find that it's almost essential to fall in love with an idea to invest the time it takes to make it good and worth sharing. And then, the hard part: deleting that idea when it's just not what it could be. Too often, organizations are good at the first part, but struggle with the second. And so we defend expired business models, support the status quo and have a knee-jerk inclination to preserve what we've got.
Seth GodinMarketing is the way your people answer the phone, the typesetting on your bills and your return policy.
Seth GodinJust as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
Seth GodinChange almost never fails because it's too early. It almost always fails because it's too late.
Seth Godin