The reason social media is so difficult for most organizations: It’s a process, not an event.

Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.

We notice what we choose to notice.

Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message

Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.

If you're working with a spreadsheet or a thread of correspondence or a set of data, I'm not sure you're doing your best work if you're doing it on an iPhone.

Everyone has a comfort zone. Worth considering: How hard (and how often) are you willing to work to get out of it? You can turn that into a habit if you choose.