The reason social media is so difficult for most organizations: It’s a process, not an event.

If I fail more than you do, I win.

In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.

Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.

Connect, create meaning, make a difference, matter, be missed.

Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.

Part of leadership (a big part of it actually) is the ability to stick with the dream for a long time.