The reason social media is so difficult for most organizations: It’s a process, not an event.

Art is the work of a human being – something a person does with generosity to touch someone else to make a change for the better.

Choices lead to habits. Habits become talents. Talents are labeled gifts. You’re not born this way, you get this way.

The first step to getting good is admitting that you aren't (yet).

The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.

Mass marketing means appealing to the masses which means appealing to the average.

Everyone will think it's stupid!" "Everyone says it's impossible." Guess what? Everyone works in the balloon factory and everyone is wrong.