If you're not the best in the world at what you do, then you have to get better.
... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.
Make enough mole hills, and eventually you will build a mountain.
Don't find customers for your products, find products for your customers.
Your success is no longer about your ability to do what you are told, and do it well.
If I fail more than you do, I win.