The reason social media is so difficult for most organizations: It’s a process, not an event.

You have to find a group that really desperately cares about what it is you have to say. Talk to them. They have something I call otaku. It's a great Japanese word. It describes the desire of someone who's obsessed to, say, drive across Tokyo to try a new Ramen noodle place 'cause that's what they do, they get obsessed with it.

Please stop waiting for a map. We reward those who draw maps, not those who follow them.

Many Things That Are True Are True Because You Believe Them.

I'm not proposing that you let the crowd dictate, or that you work hard to fit in. Far from it. I'm proposing that you know the impact your choices are having and act accordingly.

Trust is precious and easily wasted, and guessing is a lousy foundation for future progress.

Make a decision. It doesn't have to be a wise decision or a perfect one. Just make one.