If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.

Decide, before you start, that you're going to change three things about what you do all day at work. Then, as you're reading, find the three things and do it. The goal of the reading, then, isn't to persuade you to change, it's to help you choose what to change.

It always feels too soon to leap. But you have to. Because that's the moment between you and remarkable.

The best marketing strategy is to destroy your industry before your competition does.

You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.

Sure, compare. But compare the things that matter to the journey you're on. The rest is noise.

Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, "You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.