If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.

Great boss is challenging people in the right way. Leading, not managing. Supporting them by giving them both a platform they can count on and expectations they can stretch for.

Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.

Content marketing is the only marketing left

Are you copying others? People won't pay extra for that. You won't be followed for that.

Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over.

At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you'll never begin.