Giving people what they want isn't always what they want.
Art is the act of doing work that matters while dancing with the voice in your head that screams for you to stop.
Reject the tyranny of picked. Pick yourself.
Taking delight in the journey takes confidence. It pushes the envelope of design.
Don't try to be the 'next'. Instead, try to be the other, the changer, the new.
The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.