At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you'll never begin.

If the game is designed for you to lose, don't play that game. Play a different one.

We don't become mediocre all at once, and we rarely do it on purpose.

The goal is to be on the hook, not to let someone else do the scary parts.

Choose your customers, choose your future.

Everyone will think it's stupid!" "Everyone says it's impossible." Guess what? Everyone works in the balloon factory and everyone is wrong.

Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.