When we intentionally seek out the difficult tasks, we're much more likely to actually create value.
You can game the social media in the short run, but not for long.
Mass marketing means appealing to the masses which means appealing to the average.
Great work is always shunned at first.
Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.
Solving problems—actually solving them, not just claiming you do—solving perceived, urgent problems, is a surefire way to get the world to beat a path to your door.