If you don't require the journey to be easy or comfortable or safe, you can change the world.
Seth GodinMore and more people now have jobs that require them to confront the risk of appearing stupid on a regular basis.
Seth GodinGo ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn't work. No sweat, no need to hyperventilate.
Seth GodinI look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third space. It's not work, it's not home. That's one of the engines of its spread. But at the same time he was doing that, he bet the farm to open more and more stores in any given town, and making it ubiquitous made it much easier to say to your friend, I'll meet you at Starbucks.
Seth Godin