Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no.
Seth GodinCare. Care more than you need to, more often than expected, more completely than the other guy.
Seth GodinCompetition validates you. It creates a category. It permits the sale to be this or that, not yes or no.
Seth GodinCare. Care more than you need to, more often than expected, more completely than the other guy.
Seth Godin