You can raise the bar or you can wait for others to raise it, but it's getting raised regardless.

In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.

Marketing is no longer about the stuff that you male, but about the stories you tell.

In the long run, doing work that's important leads to more happiness than doing work that's merely profitable.

You gain converts by winning at something the existing provider didn't think was so important.

Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.

My best advice: win little battles. Get in the habit of winning, of shipping, of having customers that can't live without you. Once you've demonstrated you know how to do the art, then go after the windmills.