You can raise the bar or you can wait for others to raise it, but it's getting raised regardless.

A brand that stands for what all brands stand for stands for nothing much.

Entertainment has seduced us into believing that we have a chance to live the life they live in the movies. Even the people in the movies don't live that life. It doesn't take 135 minutes to make a life, it takes almost a century. Everything doesn't depend on what happens in the next ninety seconds. Ever.

Connect, create meaning, make a difference, matter, be missed.

Bullhorns are overrated: having ten times as many Twitter followers generates approximately zero times as much value.

You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.

A product for everyone rarely reaches much of anyone.