Catering to the passionate is exactly what you should do.

Are you doing work worth doing, or are you just doing your job?

It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.

Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.

I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.

We are too focused on avoiding criticism and not enough on making a difference.

You have everything you need to build something far bigger than yourself.