The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
Seth GodinAnxiety is practising failure in advance. Anxiety is needless and imaginary. It's fear about fear, fear that means nothing.
Seth GodinWe need students who can learn how to learn, who can discover how to push themselves and are generous enough and honest enough to engage with the outside world to make those dreams happen.
Seth Godin