Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.

Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.

Nothing about becoming indispensable is easy. If it's easy, it's already been done and it's no longer valuable.

An organization filled with honest, motivated, connected, eager, learning, experimenting, ethical and driven people will always defeat the one that merely has talent. Every time.

You cannot buy your way to share of voice today; you cannot buy attention anymore.

People are buying only one thing from you: the way the engagement (hiring you, working with you, dating you, using your product or service, learning from you) makes them feel.

The job is not your work; what you do with your heart and soul is the work.