This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.

A brand that stands for what all brands stand for stands for nothing much.

The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.

I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.

Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.

If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.

Market-driven design builds the success of the product's marketing into the product itself.