If you don't require the journey to be easy or comfortable or safe, you can change the world.

The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.

Marketing is a contest for people's attention.

Mass attention is almost unattainable and it's not clear that you want it.

Don't wait to be picked. Pick yourself.

If you don't know how it works, find out. If you're not sure if it will work, try it. If it doesn't make sense, play with it until it does. If it's not broken, break it. If it might not be true, find out.

You can't have good ideas unless you're willing to generate a lot of bad ones.