Books work as an art form (and an economic one) because they are primarily the work of an individual.
Seth GodinFans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.
Seth GodinAn artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
Seth Godin