Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?

If failure isn't an option, then success isn't either. Success is just failure repeated until it works.

The habit of doing more than is necessary can only be earned through practice.

Defending mediocrity is exhausting.

If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.

Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.

You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.