Transformation al leaders don't start by denying the world around them. Instead, they describe a future they'd like to create instead.
Seth GodinOnce you free yourself from the need for perfect acceptance, it's a lot easier to launch work that matters.
Seth GodinI look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third space. It's not work, it's not home. That's one of the engines of its spread. But at the same time he was doing that, he bet the farm to open more and more stores in any given town, and making it ubiquitous made it much easier to say to your friend, I'll meet you at Starbucks.
Seth Godin