You can raise the bar or you can wait for others to raise it, but it's getting raised regardless.
Seth GodinThe universal truth is beyond question-the only people who excel are those who have decided to do so.
Seth GodinDeveloping expertise or assets that are not easily copied is essential; otherwise you're just a middleman.
Seth GodinI look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third space. It's not work, it's not home. That's one of the engines of its spread. But at the same time he was doing that, he bet the farm to open more and more stores in any given town, and making it ubiquitous made it much easier to say to your friend, I'll meet you at Starbucks.
Seth Godin