A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
Seth GodinIf there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
Seth GodinArt is when we do work that matters in a creative way, in a way that touches (people) and changes them for the better.
Seth Godin