If you're not the best in the world at what you do, then you have to get better.

The secret to being wrong isn't to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn't fatal.

The people that are doing work that matters aren't doing work thats popular. They're just doing work that changes some people.

The application process changes the list of who applies. Your applicants reflect your methods.

Marketing is no longer about the stuff that you male, but about the stories you tell.

Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily.

Many Things That Are True Are True Because You Believe Them.