If you're not the best in the world at what you do, then you have to get better.

What you do for a living is not be creative, what you do for a living is ship.

The less people know, the more they yell.

When we intentionally seek out the difficult tasks, we're much more likely to actually create value.

The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.

You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.

We fail when we give up too soon.