In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.
Seth GodinPersonalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
Seth Godin