Once you free yourself from the need for perfect acceptance, it's a lot easier to launch work that matters.

Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again

Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.

If your project or organization depends on knowing things that other people don't know (but could find out if they wanted to), your days are probably numbered. Ask a travel agent The alternative, while difficult, is obvious. Provide enough non-commodity service and customization that it doesn't matter if the ideas spread. In fact, it will help you when they do.

Not adding value is the same as taking it away.

Dreamers don't have special genes. They find circumstances that amplify their dreams.

We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.