Tell your lizard (brain) to shut up.
People rarely buy what they need. They buy what they want.
The first rule of doing work that matters: Go to work on a regular basis.
Doing justice to the work is your task, not setting a world record.
Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.
Everyone will think it's stupid!" "Everyone says it's impossible." Guess what? Everyone works in the balloon factory and everyone is wrong.