You gain converts by winning at something the existing provider didn't think was so important.
Seth GodinThe real power of tribes has nothing to do with the Internet and everything to do with people.
Seth GodinSocial Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
Seth GodinIf you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.
Seth Godin