Following the well-lit path, offers little in the way of magic.

While you may have made money doing something a certain way yesterday, there's no reason to believe you'll succeed at it tomorrow.

The status quo is leaving the building, and quickly.

A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing his/herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.

Desire can't be sated, because if it is, the longing disappears and then we've failed, because desire is the state we seek.

Ideas that spread win.

One way to sell a consumer something in the future is simply to get his or her permission in advance.