Following the well-lit path, offers little in the way of magic.

Great stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the thirst place.

Art is the act of doing work that matters while dancing with the voice in your head that screams for you to stop.

We're better in the rearview mirror than we are at predicting - 'cause you're never going to be right every time. You can handicap it. You can point to certain elements that make it work, and many of those elements come straight out of epidemiology, right?

The job isn't to catch up to the status quo; the job is to invent the status quo.

Someone can always do your job a little better or faster or cheaper than you can.

If you have no wish, how can it possibly come true?