The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.
Seth GodinLittle changes cost you. Big changes benefit you by changing the game, but only if you go first.
Seth GodinCanoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.
Seth Godin